Back at the Free Word Centre in Farringdon today for Round 2 of The Literary Consultancy's Writing in a Digital Age conference 2014. Today was, even more so than yesterday, all about the author - more specifically, the self-published author.
First up 'The Writer in the Machine' brought us a 'dynamic quartet' made up of Orna Ross, the founder of the Alliance of Independent Authors, and self-published writers Joanna Penn, Polly Courtney and Rachel Abbott. The first hour consisted of each panelist giving a talk about their own experiences, their own bylaws and their own take on the daunting task of marketing.
Joanna Penn's energetic (if not slightly manic) manifesto on exploiting the plethora of rights opportunities out there was certainly informative and her results hugely impressive but I felt left with a mild case of whiplash... In short, though, they all agreed you need a damn good cover, a great blurb, a strong strap-line and "know your reader". The discussion of the latter may have sounded a little stereotypical in places and potentially creepy taken out of context... hunt down your 40-something women on Mumsnet, capture your sci-fi readers as they browse techie websites and fan fiction forums - but essentially the message was that every book needs a primary readership to target and that you're doing it all wrong if you're just saying 'any gender, any age, any location'.
The second half was what I will call the Marmite session in that some people in the audience really loved it, others looked slightly bamboozled and on the verge of an attack of the giggles. Orna Ross led a practical session where all the writers got out their pens and pads (did not help me stay inconspicuous as the only non-writer in the room...) and scrawled down answers to questions like "why do I write" and "who do I write for".
As engaging as it was, after a two-hour long session lunch was a welcome break.
Last year it was Tina Seskis, this year it was Piers Alexander - winner of last year's Pen Factor award and the latest TLC self-published success story with his historical novel, The Bitter Trade. This guy should be an agent - it was the greatest pitch of the weekend and saw him sell a healthy number of signed copies of his book and likely double the size of his book launch by sort of accidentally inviting the entire conference... charming, talented and go-getting, just what you want from an author!
This post is getting quite long... so I'm going to stop rambling quite so much... other highlights included a star-studded panel chaired by Paul Blezard (who has a voice to rival Michael Gambon and Anthony Hopkins in my opinion), which saw 'book-blogging's First Lady' Dovegreyreader, the Telegraph's Sam Leith, and founder of ReadySteadyBook and Quercus's Mark Thwaite discuss the art and future of the book review.
We also got to hear who had won TLC's Kobo Writing Life sponsored Pen Factor Award 2014. The prize went to a very shocked Guinevere Glasfurd-Brown - such a lovely moment seeing her collect it from Kobo's Diego Marano. Judging by Piers's success, great things are sure to follow for her - I do hope so, having myself had a read of the sample material she submitted.
Another great day at the conference. Final day tomorrow!
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